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NDG resident wins gold for Hampstead

Ravenhill Communications president Andrew Ross received two Hermes Creative Awards for excellence in municipal communications from the Association of Marketing and Communication Professionals.

Ross, a NDG resident, received the gold awards in public relations awards last June for a novel campaign which he conceived and executed as Chief Communications and Community Relations Officer for the Town of Hampstead, a mandate that ended in May 2013.

There were over 5,600 entries from throughout the United States, Canada and several other countries in the 2013 competition. Another Quebec firm, Agence Rinaldi, earned three awards, and Canada won 55 awards countrywide.

The awards recognize Hampstead’s 2012 “Summer Games” communications effort. Using humour and cartoon imagery, Ross banked on the London 2012 Summer Olympic Games to put a unique spin on major infrastructure work. The campaign was used on roadside signage, newspaper and newsletter inserts, door-to-door notices, posters, media releases and on Hampstead’s official website. The Town also adopted its own hashtag on Twitter for construction notice updates to join in the campaign.

“We know that no one likes to be caught in a construction zone, as can happen all too often in Montreal,” explained Mr. Ross. “If we could put a smile on a driver’s face as a he or she sat in the car and moved past one of our road signs, while still conveying information about these important projects, then we accomplished our goal. The recognition of our peers makes the success of that campaign all the sweeter.”

Andrew Ross proudly shares this award with the graphic design team at Visionnaires Communications Design in Westmount.

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